Amalia J. Smith
SWFL | Willing to Relocate | 239-738-0066 | amaliasmith17@gmail.com | https://amaliajsmith.com/
| Education |
Florida Gulf Coast University
Fort Myers, FL
Bachelor of Arts in Digital Media Design (Honors) - Minor in Marketing
Related Certs: Adobe Photoshop, Adobe Illustrator, Adobe Flash, Social Media Marketing (Hubspot)
Top Skills: Graphic Design, Art Direction, Branding and Identity, Creative Content Creation, Digital Marketing, Art and Illustration, Social Media Management, Packaging Design, Website maintenance, Print and Apparel Design, etc.
Career Achievements: Designed and published multiple ad campaigns in publications such as SRQ Magazine, Gulfshore Life, Business Observer, and Florida Weekly Newspaper. Created impactful ads as part of company sponsorships for nonprofit organizations such as The American Cancer Society, The American Heart Association, Heart Ball, Bids for Kids, Golisano Children's Museum, and more. Most recently, led the redesign of Wright Construction Group’s website, which earned the "Best Website" award at the 2024 Lee BIA Summit Awards.
| Related Professional Experience |
Wright Construction Group | Fort Myers, FL
Marketing Designer & Coordinator | Hybrid
June 2024 / Present
• Led the full redesign and launch of the company website, which earned the “Best Website” award at the 2024 Lee BIA Summit Awards.
• Collaborated cross-functionally with executives and Marketing Director to deliver cohesive company branding, compelling digital content, and graphics for RFPs, RFQs, presentations, print, social media, ads, and sponsorships.
• Designed and supported RFP, RFQ, and presentation materials that helped secure multiple projects in competitive bid processes, contributing to the company being selected over other firms.
• Maintained and drove measurable growth through the new website, including increased engagement, a surge in job applications, and increased subcontractor requests.
• Regularly updated blog, news, and project pages to maintain a dynamic, informative digital presence.
• Created graphics and promoted job postings on the website and social media, including a Project Assistant role that generated multiple direct applications and resulted in 2 hires.
• Designed and published ads in Gulfshore Business and Suite Life Magazine to support branding and recruitment campaigns.
• Produce and edit videos for company social media platforms and internal communications to enhance brand storytelling and engagement.
• Built and developed the company’s first intranet using Microsoft SharePoint and Microsoft Power Automate to improve internal communications and resource sharing.
Wright Construction Group | Fort Myers, FL
Freelance Graphic Designer/Art Director
Feb 2024 / June 2024
• Designed T-Shirts for Wright Construction Group's volunteer partnership with The City of Bonita Springs, highlighting local beauty and the Banyan tree.
• Created professional mockups, ads, social media graphics, expo booth designs with LED backdrops, and eye-catching tablecloths.
• Enhanced community initiatives and company presence at expos, showcasing design versatility and impact.
B&I Contractors, Inc. | Fort Myers, FL
Marketing Coordinator - (Graphic Design Focus)
Aug 2022/Dec 2023
• Planned, executed, and tracked campaigns to promote B&I Contractors, including email, events, social media, digital & print advertising, employee engagement, and community initiatives.
• Crafted visuals, ads, and other promotional materials for the B&I brand; developed copy for various marketing channels.
• Successfully oversaw the management of the digital asset management platform Openasset, and created training materials for project managers to use.
• Generated content for social media accounts (Facebook, Twitter, Instagram, LinkedIn, etc.) Resulting in a 32% increase in our annual follower growth rate on Linkedin, and 80% on Facebook within my first year.
• Coordinated participation in sponsored events and non-profit organizations, including scheduling, registrations, and distribution of marketing materials.
• Represented B&I at business networking events and charitable endeavors.
• Published ads and sponsorships with reputable companies such as Gulfshore Life, American Heart Association, American Cancer Society, SRQ Magazine, Business Observer, Florida Weekly Newspaper, etc.
Florida Rising | Orlando, FL
Freelance Graphic Designer/Art Director
June 2022 / Dec. 2022
• Created visually striking content, designed captivating social media graphics, and crafted engaging Instagram story campaigns.
• Created graphics encouraging Orange County Residents to engage in early voting practices and gain awareness of critical social issues involving their area. (Affordable Housing, Political Activism, Voters Rights)
• offered valuable art direction and creative guidance, ensuring that each design I delivered effectively communicated Florida Rising's mission and values.
• Maintaining consistent company branding, and bringing their vision to life through stunning design.
Florida Gulf Coast University — Office of Service-Learning and Civic Engagement
Estero, FL
Full-time Graphic Designer
Feb 2020/ April 2021
• Contributed to the successful design and delivery of marketing materials, such as posters, signage, t-shirts, tri boards, banners, Social media ads, print & e-flyers, and other digital media within tight deadlines.
• Initiated T-shirt designs dedicated to recognizing students from Florida Gulf Coast University who met their service-learning requirements.
Soalex Group, LLC - The Washington Center
Washington, D.C.
Marketing Design Intern
June 2019 / Aug 2019
• Boosted Instagram views by 70% and job applicants by 50% through creative social media campaign development & design.
• Effectively managed & refined multiple social media channels & email marketing strategies.
• Generated a comprehensive array of graphics, advertisements & other promotional material leading to increased followers, viewers, subscribers, engagements & impressions on all platforms.
Graphic Designer
Fort Myers, FL
Freelance
May 2015 / Present
• Composed complete branding packages, marketing materials, social media content, apparel, and logo design for multiple different clients.
• Consistent adherence to deadlines established by the clients to complete simultaneous projects.
• Established Effective communication skills (written and oral) with clients on their plans and requirements to bring their ideas to life.
• Showcased proficiency in Adobe Creative Suite, excellent at multitasking, well-organized, and good with time management.
• Maintained relationships with community members & leaders.
| Awards & Acknowledgements |
The Washington Center Academic Internship Program Participant, 2019
Chico’s FAS Founders Marvin and Helene Gralnick Scholarship Recipient, 2018-21
Fort Myers ArtFest - Second place Award 2016
Alliance of the Arts - Juror's Choice Award 2015-16
BIG ARTS - $2,000 Scholarship Award
2016 Digital Lee Contest Winner - Animation Design Second Place
Work featured in FGCU’s Wasmer Art Gallery & ArtLab
| Campus & Community Involvement|
Member of Alpha Kappa Alpha Sorority, Incorporated (Digital Marketing & Design)
Eagle Media Graphic Design Editor
FGCU SoulFlowers Marketing Chair/Historian 2019-2021
FGCU, Make A Difference Day 2018-21
Summer school volunteer at Tortuga Preserve Elementary & Mirror Lakes Elementary (157 hours)
volunteer for the Harry Chapin Food Bank food pantry & SW Regional Juvenile Det. Center